The Evolution of Barbie: A New Look for an Old Doll
Barbie is finally beginning to reflect the real world. After recent backlash on the dolls’ lack of diversity and body types, Mattel has made a significant change to its product line. Starting today, three new body shapes for Barbie, petite, tall, and curvy, will be sold alongside the original dolls on Barbie.com and will be available in stores later this year. Mattel also introduced new skin tones and hair textures last year to better reflect the diverse population.
In a statement on the new dolls, Evelyn Mazzocco, senior vice president and global general manager of Barbie said, “We are excited to literally be changing the face of the brand—these new dolls represent a line that is more reflective of the world girls see around them—the variety in body type, skin tones, and style allows girls to find a doll that speaks to them.” Over the years, Barbie has also introduced dolls with careers, including a doctor, scientist, and teacher. In fact, many traditional dolls have been changing with the times in an attempt to keep up with world around them.
Whether the new dolls will contribute to healthy body images and self-esteem in young girls remains to be seen. Will you be purchasing one of these new Barbies for your child? Tell us in the comments section.
Watch the video below to learn more about how Mattel arrived at the decision to change the dolls so significantly and how they came up with the new dolls.
Paul Merced is design editor of Learning Liftoff. His passion and style for illustrating, photography, and design is a great blend for the educational field. With a BA in digital art from George Mason University, Paul is working on illustrating a children's book that will be released in the next few years. As a former bookseller, Paul loves reading his large collection of books and graphic novels.