Roey is the social media coordinator for K12 International Academy. She has developed, implemented, and managed the social media strategy for K12 International Academy. The social community has been designed to offer information, support and connections among current customers for retention and engagement. Roey has been able to expand her social media talents to improving upon and expanding the social media presence for all private K12 schools in various social media channels and analyzing the impact of her efforts using Google Analytics. Primary Focus includes content marketing strategy including creation and use of user generated content, customer engagement techniques and consulting on social media best practices. Previously, she taught social science and technology courses at the secondary & collegiate level in both traditional and online settings. She holds a B.A., B.S., and graduated Magna Cum Laude, with a master’s in education from Kaplan University.